Production is being increased somewhat, with a projected increase of the annual production from 6–8 thousand bottles in 2015 to 15 thousand by 2025, but the production will remain well below mass-market levels. The makers say that they do not want to boost production, as there is considerable long-term risk, and they do not want to be left holding copious quantities of unsaleable bourbon should tastes, fashions or circumstances change.
In 2013, Julian Preston Van Winkle III, said the 2013 bottlings of the 23-year brand expression "may be the last of its kind", since at that point there was very little left of the aging stock from the Stitzel-Weller distillery (although he said the brand would not be discontinued). Since 2002, the Van Winkle brands have been distilled and bottled by the Sazerac Company at the Buffalo Trace Distillery as a joint venture with the Old Rip Van Winkle Distillery company. died in 1981 and Julian Van Winkle, III (Pappy's grandson) took over the Old Rip Van Winkle Distillery company.Īfter the initial sale in 1972, the Stitzel-Weller distillery was eventually closed completely in 1991. resurrected the pre-prohibition Old Rip Van Winkle brand and initially used old whiskey stocks from the distillery for its bottlings. Sometime after the Stitzel-Weller distillery was sold in 1972, Julian Van Winkle, Jr.
A photo of him lighting a cigar graces the bottle's label. At the time of his death in 1965 at the age of 89, Pappy Van Winkle was the oldest active distiller in the nation. The Stitzel-Weller Distillery was opened on the day of the Kentucky Derby in 1935, just outside Louisville in Shively, Kentucky. The only brand name the Van Winkle family had kept the rights to was the pre-prohibition brand Old Rip Van Winkle. Weller, Old Fitzgerald, Rebel Yell, and Cabin Still) were sold to other companies. After prohibition, the brand was not reintroduced until after 1972 when the Stitzel-Weller distillery and its current brand names (including W. One of their labels that was introduced on the market just before prohibition was Old Rip Van Winkle. The consolidation coincided with prohibition, during which time the Stitzel-Weller firm was licensed by the government to produce whiskey for medicinal purposes. The Stitzel Distillery supplied much of the whiskey sold by the Weller wholesale firm. Stitzel Distillery in Louisville, Kentucky, which had started as a sour mash whiskey distillery in 1872. Fifteen years later, he and another Weller salesman bought the firm. began working as a salesman for the liquor wholesaler, W.L.
In 1893, when he was 18 years old, Julian "Pappy" Van Winkle Sr.
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